My latest Agency Access, business of illustration essay is a non-academic explanation of what to think about when designing a post card to a potential client.
Most illustrators aren’t designers so I just shown a few good examples of post cards I’ve been given in person and received in the mail over the last 2-3 years. So there is no talk of grids, kerning, leading, cap height/x-height/baseline, ect…. I do talk about left justification though. Design is so important!